324 New York was born one April night at 3.24 AM. During a (late night) spring cleaning session, Founder & Creative Director Bike (BK) Bayer realized that more than half of her once beloved handbags were now collecting dust in her closet. An epiphany struck: why can't our bags change and evolve like we do?
324 New York is a new way of shopping for handbags. Designed to be mix & matchable; one bag can easily transform into another with versatile add-ons. Because why have one when you can have them all.